The American Car Market Is Huge

The United States is one of the rare nations whose expansion and modernization coincided with the rise of the automobile. By the time cars became widely accessible in the early 20th century, much of America’s infrastructure—especially in the heartland and suburbs—was still developing. This gave urban planners and developers a unique opportunity to design cities, highways, and neighborhoods with personal vehicles in mind. As a result, the country evolved into a car-centric culture where mobility, independence, and convenience are deeply tied to vehicle ownership. For many Americans, a car is more than just transportation—it is a symbol of freedom, a necessity for commuting, and a vital part of daily life.
This car-oriented lifestyle has created one of the largest and most diverse populations of vehicle owners in the world. From suburban families with multiple vehicles to urban commuters, rural truck owners, and luxury car enthusiasts, the American automotive demographic is broad and multifaceted. This diversity presents a significant opportunity for businesses aiming to offer products and services tailored to drivers’ specific needs—be it vehicle maintenance, insurance, travel accessories, or tech upgrades. However, reaching the right audience with the right message requires precision and strategy. That’s where Sprint Data Solutions Worldwide Marketing excels. With comprehensive and constantly updated databases, Sprint can help businesses target niche segments of the car-owning population, ensuring campaigns are relevant, timely, and effective in generating engagement and sales.

Automotive Mailing List

The most comprehensive and wide-reaching resource in the automotive marketing sector is the automotive master mailing list—a robust, all-encompassing database that serves as the foundation for reaching virtually every individual or business with an interest in automotive topics. This list transcends simple categorizations, capturing new car buyers, used vehicle owners, auto part enthusiasts, mechanics, service centers, car accessory buyers, and more. It includes everyone from first-time drivers seeking basic maintenance support to hobbyists looking for performance upgrades or vintage restorers hunting for rare parts. As such, it offers unparalleled reach for businesses that want to engage with a massive and diverse audience in the automotive realm.
This mailing list is ideal for companies that aim to cast a wide net—whether they offer general car maintenance services, detailing and cleaning products, tires, vehicle insurance, diagnostic tools, or even roadside assistance packages. The automotive master list functions as a “lowest common denominator” tool, reaching a broad spectrum of consumers with varying but relevant interests. It’s particularly useful for campaigns where wide exposure is more valuable than precision targeting, such as product launches, promotional events, or brand-building initiatives. For businesses operating in or adjacent to the automotive industry, this list is not just a starting point—it’s a powerful platform for scale, visibility, and consistent lead generation.

Automotive VIN Number Mailing List

The Vehicle Identification Number (VIN) is a unique 17-character code assigned to every vehicle at the time of manufacture. This identifier serves as a digital fingerprint for the vehicle, remaining constant throughout its lifespan regardless of changes in ownership, registration, or location. Because of its permanence and specificity, the VIN offers exceptional advantages for tracking a vehicle’s history and tailoring marketing strategies to its characteristics. Businesses can leverage VIN databases to gain valuable insights into a vehicle’s age, manufacturer, model, trim level, engine type, and even production plant—details that allow marketers to craft highly personalized offers.
Using a VIN mailing list allows companies to deliver targeted campaigns that align with a vehicle owner’s specific needs. For instance, an aging vehicle might prompt offers for replacement parts, extended warranties, or trade-in promotions, while a newer luxury model might be an ideal target for premium accessories, concierge services, or performance upgrades. Additionally, because the VIN can be linked to ownership history and service records, it enables follow-up campaigns such as maintenance reminders or loyalty rewards for regular servicing. VIN-based marketing can also filter recipients by geographic location, usage patterns, or recall eligibility, ensuring that messages are not only relevant but timely. In essence, harnessing the power of VIN databases allows for more accurate, effective, and ROI-driven outreach efforts in the automotive and related industries.

Automotive Parts Buyers

While modern vehicles are designed to operate reliably for extended periods, they remain subject to inevitable wear and tear, mechanical failure, or unexpected damage from accidents. In most cases, replacing individual components that are no longer functioning properly is a far more economical and sustainable option than purchasing a brand-new vehicle. This replacement process is carried out in two primary ways: professionally by trained mechanics at auto repair facilities, or independently by knowledgeable vehicle owners who have taken the initiative to learn about automotive maintenance and repair.
Consumers who regularly purchase auto parts represent a distinct and valuable market segment. These individuals range from hobbyists and car enthusiasts to professional mechanics and DIYers who rely on quality parts for vehicle upkeep or restoration projects. Their interests extend beyond just replacement parts; they are often in the market for specialized tools and equipment needed for installation, diagnostic testing, or modification. Furthermore, they may invest in cleaning agents, polishes, and restoration products to maintain both the functionality and aesthetic of vehicle components. This group is also more likely to seek out instructional materials, how-to guides, and aftermarket upgrades.
Because of this diversity in needs and interests, the car parts consumer demographic offers a robust opportunity for businesses that can provide complementary goods and services. Marketing efforts tailored to this audience can include bundled tool-and-part offers, product demos, or service subscriptions that support continued vehicle maintenance. When engaged with relevant, high-quality offerings, this segment tends to demonstrate strong brand loyalty and frequent repeat purchasing behavior. For businesses in the automotive aftermarket, tapping into this community with the right mix of product support, education, and targeted messaging can unlock long-term customer relationships and revenue growth.

Automotive High-Performance Vehicle Mailing List

Enthusiasts and owners of high-performance vehicles represent a unique and highly valuable demographic segment. Their interest in these vehicles indicates a deeper-than-average understanding of automotive engineering, performance standards, and the luxury market, making them far more receptive to specialized products such as high-end auto parts, performance-enhancing modifications, and exclusive accessories. This elevated awareness and engagement with the automotive world means they are also more likely to appreciate innovation, craftsmanship, and technical superiority—traits that marketers can align with premium offerings.
More importantly, the ownership of high-performance vehicles signals a substantial financial commitment, often running well into six figures when factoring in purchase, maintenance, insurance, and customization costs. This level of spending is a clear indicator of upper-tier economic standing. As such, these individuals often fall into high-net-worth categories, making them prime targets not only for upscale automotive services but also for broader luxury lifestyle promotions. This includes exclusive travel experiences, luxury real estate, and cutting-edge technology products. Furthermore, they are also highly suitable audiences for financial services such as private banking, investment advisory, and wealth management solutions. Their affluence and philanthropic potential also open up opportunities for charitable fundraising, high-value donation campaigns, and nonprofit outreach initiatives, especially when aligned with causes that reflect their interests or social stature. This multifaceted value makes high-performance vehicle owners an ideal focus for strategic, upscale marketing efforts across industries.

Automotive Insurance Data

In the United States, nearly every state mandates that drivers carry auto insurance before they can legally operate a vehicle on public roads. This requirement not only ensures financial accountability in the event of an accident but also serves as a rich source of data for marketers and analysts. Much like vehicle identification number (VIN) records, auto insurance information can be used to identify and track vehicle ownership. However, insurance data often provides a more comprehensive picture—offering insights not only into the vehicle itself but also into the driver’s risk profile, driving history, and even lifestyle factors.
Insurance premiums are calculated based on a variety of variables, including the age and type of the vehicle, the primary use of the car (such as commuting or leisure), geographic location, and the driver’s accident history and overall driving record. These details allow for precise segmentation in marketing, whether a company is targeting low-risk drivers with premium services or tailoring offers to high-risk individuals who may require more affordable or specialized coverage. Additionally, insurers may track mileage, maintenance habits, and other behavioral patterns through telematics devices, offering even deeper layers of consumer intelligence for businesses seeking to match their offerings with specific user needs and risk categories.

Automotive Lease Data

Car ownership can be a significant financial burden, especially considering that even older, heavily used vehicles can still command prices in the hundreds or even thousands of dollars. For individuals with limited income or financial constraints, owning a car outright may not be feasible, even when reliable transportation is essential for work, family obligations, or accessing essential services. As a result, many turn to leasing as a more affordable alternative. Car leasing typically requires passing certain credit score thresholds, suggesting that lessees may be in a more stable, if still budget-conscious, financial situation. This demographic is often actively seeking financial solutions to help them manage or improve their credit, minimize monthly expenditures, and increase overall affordability. Products and services such as credit repair tools, debt consolidation services, budgeting apps, flexible subscription plans, and discount-focused consumer platforms are more likely to appeal to individuals who lease their vehicles. Moreover, these consumers often favor predictable expenses and value-added offerings like vehicle maintenance packages, fuel savings programs, and bundled insurance options. Understanding the financial profile and consumer behavior of car lessees allows for highly targeted and effective marketing strategies that speak directly to their priorities: saving money, maintaining reliability, and enhancing financial control.

Automotive Year, Make & Model

Different people choose different types of vehicles based on their needs, preferences, and lifestyles, and these choices can reveal a great deal about them. A person who purchases a full-size truck with substantial trailer capacity likely has very different intentions—such as work-related hauling or recreational towing—than someone who opts for a sleek, two-seater sports car designed for speed and status. Understanding these distinctions can be extremely valuable in marketing and consumer profiling. This is where databases that capture detailed information about a vehicle’s make, model, and year come into play. They serve as powerful tools in big data analytics, helping marketers and businesses build clearer pictures of their target audiences.
For example, someone who continues to drive a vehicle for over a decade may be more cost-conscious or practical, preferring durability and long-term value over frequent upgrades. On the other hand, an individual who purchases a high-end luxury vehicle every year likely belongs to a higher income bracket and values cutting-edge features, aesthetics, and prestige. These contrasting consumer profiles suggest vastly different buying habits, financial capacities, and lifestyle priorities. Without access to vehicle-specific databases, such insights would remain hidden. By analyzing ownership patterns—what vehicles people drive, how long they’ve owned them, and how frequently they upgrade—businesses can more effectively tailor marketing strategies, recommend relevant products or services, and deliver promotions that resonate with the right demographic segments.

Automotive Warranty Data

Warranties provide an excellent window into not only the age of a vehicle but also the behavioral patterns and needs of its owner. By analyzing warranty status, marketers can infer which drivers are approaching the end of their manufacturer or extended coverage, and which are still within the protected early life of their vehicle. This distinction is critical—drivers nearing the end of their warranty period often become more conscious of potential repair costs and are more receptive to offers for service plans, maintenance packages, extended warranties, or diagnostic checkups. Conversely, those with newer vehicles under warranty may respond better to preventative care messaging or luxury upgrades, knowing major repairs are still covered. Knowing a car’s relative age and service window allows for smarter segmentation and targeting, whether it’s selling high-mileage oils, routine inspection services, or offering peace-of-mind products like roadside assistance. Warranty inference, when combined with vehicle make, model, and typical service timelines, becomes a powerful tool in forecasting needs and crafting personalized outreach strategies.

Automotive Accessory Buyers

Accessories serve not only a practical function but also provide key insights into the personality, lifestyle, and values of a car owner. While some accessories are regionally driven—like ice scrapers, snow brushes, or heated windshield covers commonly found in the northern states—others are more personalized and reflective of deeper consumer preferences. For instance, when a car owner invests in an upgraded audio system, particularly when the factory system is already functional, it reveals a strong inclination toward high-fidelity sound experiences. This suggests a potential customer for high-end audio equipment, concert ticket promotions, or luxury electronics. Similarly, car owners who purchase custom paint kits, vinyl wraps, or replace stock hubcaps with aftermarket wheels are likely expressing their desire for individuality and aesthetic enhancement. These actions highlight a consumer segment that values customization, visual appeal, and perhaps even status or trend-consciousness. Such detailed behavioral cues are invaluable for marketers, as they point to a customer base that is more responsive to tailored marketing strategies—especially for products and services that align with their demonstrated interests in personalization, performance upgrades, or lifestyle enhancement. Understanding and leveraging these accessory choices can significantly refine customer profiling and improve targeted outreach efforts.

Automotive Hybrid Data

Fossil fuels are finite, meaning they will someday run out. Petroleum itself is often prey to outside factors that determine its pricing, like the latest economic moves by organizations such as OPEC or wars, such as the Russian invasion of Ukraine. Because of this, fuel prices fluctuate a lot, and one way to offset the ups and downs of gasoline pricing is to go hybrid.
While some car owners commit to a 100% electric vehicle, this is only practical for some. The driving range of some car owners, combined with the still relative rarity of charging stations, means that hybrid cars operating on a combination of fuel and electricity are more feasible. Hybrid owners have certain requirements and often live broadly predictable lifestyles, so access to hybrid data can be useful in helping to narrow down specific target markets for products or services.
Fossil fuels are a finite resource, and their eventual depletion is inevitable. Petroleum, in particular, is vulnerable to a range of geopolitical and economic influences, including production decisions made by powerful coalitions like the Organization of the Petroleum Exporting Countries (OPEC) and disruptions caused by global conflicts, such as the ongoing war in Ukraine. These factors contribute to frequent and unpredictable fluctuations in fuel prices, making it difficult for consumers to plan their transportation budgets. One effective way drivers are mitigating the volatility of gas prices is by transitioning to hybrid vehicles.
While fully electric vehicles (EVs) are gaining traction, they remain impractical for many due to several limitations. Factors such as the limited driving range of EVs and the underdeveloped charging infrastructure—especially in rural or underserved areas—make hybrids a more realistic solution for a broader audience. Hybrid vehicles, which utilize both gasoline and electric power, offer improved fuel efficiency and lower emissions without the dependency on a fully electric grid. Moreover, hybrid owners tend to have consistent commuting habits, often centered around urban or suburban environments, and predictable usage patterns, which makes them an ideal segment for targeted marketing. Businesses offering automotive services, green technology accessories, or eco-conscious products can benefit greatly from access to hybrid vehicle owner data, as it enables more focused and effective outreach based on lifestyle compatibility and consumer behavior.

A Network Of Databases

Sprint Data Solutions Worldwide Marketing is proud to maintain a robust and meticulously curated database developed in-house through a combination of ethical data collection, opt-in surveys, purchase records, and verified third-party sources. However, the company’s commitment to delivering unmatched targeting precision and comprehensive reach doesn’t stop there. Recognizing the value of specialization and industry-specific insights, Sprint Data Solutions has strategically partnered with a range of organizations that have developed their own niche databases tailored to particular sectors or consumer behaviors.
In the automotive industry, for instance, Sprint Data Solutions has cultivated partnerships with industry-focused groups and data aggregators that specialize in car owner demographics, vehicle registration data, auto enthusiasts, aftermarket parts purchasers, and more. These partnerships allow the company to offer enhanced segmentation for campaigns targeting not just general car owners, but also specific market niches such as electric vehicle (EV) drivers, truck owners, luxury car collectors, off-road enthusiasts, and individuals leasing versus owning vehicles. These databases often include detailed attributes like make and model ownership, vehicle age, maintenance habits, purchase intentions, and regional preferences, enabling marketers to create hyper-targeted outreach strategies.
By integrating these external data sets with its proprietary systems, Sprint Data Solutions Worldwide Marketing ensures clients receive enriched, cross-verified leads that maximize campaign ROI. This collaborative data model adds depth and accuracy to every client engagement, expanding the versatility of offerings without compromising on quality or compliance. Whether clients are launching nationwide automotive campaigns or seeking local outreach for a new dealership promotion, they benefit from the breadth and depth of a combined data strategy driven by both in-house excellence and specialized industry partnerships.

CARS

CARS, short for Compliant Auto Resource Solutions, is a comprehensive and legally sourced automotive database that houses information on over 160 million U.S. vehicle owners. This expansive registry includes detailed consumer contact points tied to registered vehicles, making it one of the most valuable resources for automotive-related marketing and outreach. Among the key data points are full names, mailing addresses, full Vehicle Identification Numbers (VINs), make and model of vehicles, year of manufacture, and ownership details. Additionally, the database is enriched with demographic and lifestyle information such as income range, household composition, credit score indicators, and purchase behaviors. This makes the CARS system highly versatile, enabling users to sort, segment, and filter records using advanced targeting metrics to craft tailored marketing strategies. With its compliance-oriented framework, CARS ensures that all data is collected and utilized within current privacy and regulatory standards, offering a reliable, up-to-date foundation for industries ranging from automotive sales and insurance to parts retailers and finance providers.

Black Book Data

While data on car owners is undeniably valuable, equally essential for marketing, sales, and analytics is robust data about the vehicles themselves. This is where Black Book Data stands out as an industry leader, offering an extensive and highly detailed automotive database specifically designed for car dealerships, repair shops, insurance providers, finance companies, and market analysts. What sets Black Book apart is its comprehensive vehicle data that goes far beyond surface-level information. It includes historical pricing data dating back to 1981, providing critical insight into depreciation trends and long-term value—a goldmine for appraisers and used car dealers.
Black Book’s data encompasses Vehicle Identification Numbers (VINs), mileage, trim level, engine and transmission specifications, and regional market variations, allowing users to make hyper-targeted decisions based on geographic demand. Its inventory also includes data for luxury vehicles, trucks, SUVs, and motorcycles, with specialized segments such as “cars of particular interest” that highlight sought-after models, limited editions, or vehicles with strong resale performance. Additionally, their datasets integrate parts and service information, which can streamline repair estimates and aftermarket sales. Whether for dynamic pricing, trade-in valuation, or forecasting, Black Book Data delivers the precision and depth the automotive sector needs to stay competitive and customer-focused.

Auto VINdication

The Vehicle Identification Number (VIN) is a standardized 17-character code that serves as a unique identifier for every motor vehicle produced and sold globally. Much like a fingerprint or DNA, a VIN distinguishes each individual vehicle, offering key information about its make, model, manufacturing year, plant of origin, engine type, and other specifications. Because no two vehicles can share the same VIN, this number plays a vital role in registration, insurance, recalls, and vehicle history tracking.
The AutoVINdication (AVD) database is a specialized platform dedicated to monitoring VIN data specifically for changes in ownership. When a vehicle is bought or sold, and a new title is issued, that transaction is captured and updated in the AVD system. This ensures that ownership records remain current and traceable. For marketers and businesses operating in the automotive space, this creates an invaluable advantage: by accessing verified, up-to-date ownership data, campaigns can be precisely targeted to current vehicle owners. This means offers for services such as extended warranties, parts and accessories, or even trade-in promotions can be tailored to reflect accurate, real-time data—enhancing campaign relevance, improving conversion rates, and reducing wasted outreach to former owners or unrelated individuals.

Kelley Blue Book Data

The Kelley Blue Book, headquartered in Irvine, California, has evolved into one of the most trusted and widely used vehicle valuation resources in the world, with roots tracing back over a century. Originally founded in 1918 as a car dealership selling Ford Model Ts, the company transitioned into publishing its first automotive value guide in 1926. This guide was designed to standardize pricing and provide consumers and dealers with a reliable benchmark for determining fair market value. What set Kelley Blue Book apart early on was its pioneering emphasis on factors like mileage, condition, and equipment levels—variables that are now industry standards in automotive appraisals.

Over the decades, Kelley Blue Book has grown into a digital powerhouse, offering real-time pricing tools and in-depth reviews for not only new and used cars, but also motorcycles, recreational vehicles, and watercraft. Its influence extends across the automotive ecosystem, used by dealerships, insurance companies, financial institutions, and private sellers alike. The brand has successfully adapted to changing technologies and consumer needs, providing mobile apps, trade-in calculators, and integration with online marketplaces. Its international expansion, including into markets like China, further cemented its reputation as a global leader in vehicle pricing. Today, Kelley Blue Book stands as a cornerstone of the automotive industry, bridging the gap between buyers and sellers with data-driven confidence.

How Sprint Data Solutions Worldwide Marketing Can Help

Sprint Data Solutions Worldwide Marketing has built one of the most comprehensive and dynamic contact information databases in the industry, empowering clients with targeted marketing tools that deliver real results. These databases are not isolated efforts—they are the result of strategic partnerships with other reputable data aggregators across a wide array of industries and sectors. This collaborative approach significantly broadens the spectrum of marketing reach, offering clients access to diversified consumer profiles across numerous economic, cultural, and geographic segments. Importantly, Sprint Data Solutions emphasizes ethical and legal data collection protocols. Every piece of contact information is gathered with full consent through transparent methods such as opt-in programs during account creation, voluntary subscription enrollments, consumer survey participation, and even the provision of business cards at networking events.
Unlike static lists that quickly lose relevance, the company treats its databases as living systems. They are subject to continuous refinement and reevaluation. Consumer data points such as vehicle ownership frequently change—someone may sell their car, purchase a new one, become a first-time car buyer, or even pass away. Without regular updating, a database can quickly become a liability rather than an asset. Sprint Data Solutions employs periodic review processes to eliminate redundancies, remove outdated entries, and integrate new, high-quality contacts. This ensures that clients always receive current, accurate, and meaningful data, preventing the waste of marketing resources and enhancing the effectiveness of outreach efforts.
The value of Sprint’s data is significantly amplified through the application of big data analytics and artificial intelligence. The company uses sophisticated machine learning algorithms to comb through contact profiles, layering each record with nuanced insights based on behavioral, lifestyle, and demographic cues. This deep profiling adds predictive value, ensuring that contact details don’t just match a marketing campaign’s general criteria but reflect a higher probability of engagement and conversion. Clients aren’t simply reaching out to names—they’re connecting with individuals whose documented interests, needs, or circumstances make them statistically more likely to respond positively. This added relevance is the key differentiator in today’s competitive marketing landscape.
Geography serves as a foundational pillar in the customization of campaigns. Sprint Data Solutions allows clients to scale their campaigns based on geographic ambition—from broad national campaigns reaching coast-to-coast, to regionally focused efforts like targeting the American Midwest or Deep South. Campaigns can also be fine-tuned down to the state, city, or even neighborhood level. For example, a business looking to engage vehicle owners in Coral Way, a specific neighborhood in Miami, can get a tailored contact list filtered not only by location but by additional demographic and lifestyle attributes relevant to that particular market.
Beyond geography, Sprint Data Solutions offers extensive demographic filtering to further refine targeting strategies. Clients can prioritize contact records based on ethnicity, which is especially useful for campaigns with cultural or language relevance, such as targeting Hispanic car owners. Faith-based filters are available for outreach that aligns with religious values or traditions, such as Catholic or Protestant communities. Economic metrics allow segmentation by income tiers, including targeting high-net-worth households for luxury product offerings. Additionally, specialized health-related data can be leveraged—for instance, if a campaign is promoting a product tailored to people with diabetes or arthritis, the contact list can be filtered to reflect only those likely to benefit from such offerings. This multifaceted customization ensures maximum relevance, resonance, and return on investment for marketing initiatives.
In summary, Sprint Data Solutions Worldwide Marketing provides more than just names and addresses—it offers intelligent, ethically sourced, and meticulously maintained data ecosystems that empower clients to launch precisely targeted, highly effective campaigns. With robust data hygiene practices, cutting-edge AI technology, and a deep understanding of geographic and demographic nuances, Sprint remains a leader in providing modern marketing solutions that deliver measurable impact.

Contact Formats & More

Databases curated for marketing initiatives offer highly flexible contact formats tailored to meet the specific requirements of clients. For direct mail campaigns, comprehensive lists of physical addresses are available, segmented for both consumer-based outreach and B2B targeting. In the case of business-to-business marketing, these addresses are refined to focus on the actual decision-makers or relevant departments, ensuring maximum effectiveness rather than general front desk contacts. Similarly, email marketing efforts benefit from this precision. Consumer-facing campaigns receive personal email addresses, while B2B marketing lists prioritize professional email addresses tied directly to key personnel within organizations, rather than generic info@ or contact@ addresses, which often go unanswered or are filtered out. For voice-based marketing strategies, telephone numbers are provided, with distinctions made between residential lines for consumer outreach and executive or managerial lines for corporate campaigns. This bypasses gatekeepers like receptionists and increases the likelihood of direct engagement. Moreover, mobile or cellular phone numbers are also accessible for businesses running SMS/text campaigns, allowing for real-time, personal communication with targeted recipients.
In addition to providing raw contact data, Sprint Data Solutions Worldwide Marketing enhances its value proposition with a suite of supplementary services designed for businesses that may lack in-house expertise. A standout offering is the company’s turnkey direct mail marketing service. This end-to-end solution guides clients through the entire lifecycle of a campaign—from concept development and content creation, through graphic design, printing, and distribution. By consolidating every component of the process under one roof, clients avoid the logistical and quality-control challenges of managing multiple third-party vendors. This streamlined approach not only ensures consistent branding and messaging but also significantly reduces time-to-market. Whether a client is launching their first direct mail campaign or scaling an ongoing initiative, Sprint Data Solutions’ hands-on, guided process helps simplify execution while optimizing results.
If you’re looking to market a product or service to America’s auto owners, Sprint Data Solutions Worldwide Marketing has the tools and expertise to get you results. Our comprehensive databases include up-to-date, verified contact information on vehicle owners across the United States, segmented by make, model, location, and even purchasing behavior. Whether you’re selling auto accessories, insurance, maintenance services, or high-performance upgrades, we can provide customized leads tailored to your exact market. Reach out to Sprint Data Solutions Worldwide Marketing to gain access to the auto owner leads that drive measurable engagement, increased conversions, and long-term customer relationships.